[brookst]

Managing lots of production is more work and work of a different character than managing small production. They are happier managing small production. It’s odd to fault them for that.

Do you work every hour you possibly could? Would it be reasonable for someone to complain that you owe them more work because they would really like it if you worked more?

[bradleyjg]

I think there’s a middle ground here. It’s very understandable that the monks don’t want to ramp up production. But being monks they also don’t need to acquiesce to the logic of the global market where their product will inevitably become the sole province of the rich. For a contrast see the Westvleteren Trappists who have taken significant efforts to prevent a Pappy van Winkle situation.