| Clear and legible pricing is essential. I took a look at the event page in question [1]. The "ea." seems like something that can be overlooked, especially given the comparatively miniscule font size (8px versus 14px for the price) [2]. On the checkout page, the fact that it is per ticket is clearer, but there's no total/subtotal information. Looking at the "Terms Of Use And Privacy Policy" [4], there's also this fun line: > You further understand and agree to pay service fees and delivery fees, which cover the costs of our operations, including the 100% buyer guarantee outlined below, the checkout security services, customer service, and the delivery of the tickets. ...and those fees are supposed to be shown during checkout. [5] [1] https://www.ticketsales.com/james-taylor-tuesday-tickets-kou... [2] https://i.imgur.com/raPeRac.png [3] https://i.imgur.com/975Sp0a.png [4] https://www.ticketsales.com/content/termsandprivacy.html [5] https://help.ticketsales.com/support/solutions/articles/2600... |
