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by carlosjobim 1205 days ago
What is hindering someone else from competing with Google on search? Google is awful when it comes to things such as censorship and free speech, but it is a boon to business competition, compared to how things where before.
2 comments

"What is hindering someone else from competing with Google on search? "

Mergers and Acquisitions

https://qz.com/1920334/the-acquisitions-that-built-googles-m...

That's not hindering anybody. It especially is not hindering their competitors Apple, Facebook and Microsoft from competing. Google Search has grown into its size and popularity due to its own merits, and can as easily be replaced.

From the lawyers in that case: “There are no reasonable substitutes for general search services, and a general search service monopolist would be able to maintain quality below the level that would prevail in a competitive market”

I've been using a much better search engine than Google for months now. The free market of the internet and human ingenuity has delivered.

Search is not new, nor is directory advertising. Google didn’t bring anything to the table in the digital ad world until post-YouTube and Doubleclick acquisition. Overture, aka Yahoo search ads created the ecosystem that Google ultimately cloned for their business model. The only thing that Google really brought value was simple UX and better-than-average search results thanks to PageRank and such. Every B2C service they provide outside of search and gmail came from acquisitions. Google was and always will be fundamentally predisposed to anticompetitive behavior. Their acquisition and slaughter of world-changing technology and holding captive the attention of a generation or more of top talent has cost the world Trillions in opportunity costs IMHO.

https://www.theguardian.com/technology/2016/jun/04/google-in...

Ya that’s good for competition right? Regulatory capture?

Google has done nothing particularly special to create opportunities for very small businesses online and their deliberate, persistent efforts to maintain a faceless veneer, through which meaning for customer support, for those businesses is impossible.

I had a rather business that was an AdWords certified partner and I know very deeply how many customers they have had OP’s experience. At this point, it is more important for them to maintain an operation that can ostensibly thrive without humans in the loop than to make money selling ads. That is their strategy, a choice that could have been reversed any time in the past 20 years. See how even their own employees are completely unable to help customers. I think it’s dogshit stance and they should be punished throughly in the marketplace for it. That’s just impossible now due to their size.

> Google has done nothing particularly special to create opportunities for very small businesses online

I couldn't disagree more with you. For anybody selling online, Google brings most if not all paying customers and other search engines bring so few as to be irrelevant. If Google isn't bringing anything to the table, how come they are so dominant and raking in so much money? Why couldn't Yahoo compete? And don't say that they suffocate competitors because of their size, because they can't bully Apple, Facebook or Microsoft by size.

I don't like Google as a company, they censor, they are corrupt and they mistreat their customers such as OP. There are also search engines that are far better.

But Google has been one of the biggest blessings ever for small businesses and individual founders trying to make a living. Don't let your hatred blind you. There are fully legitimate businesses that shouldn't be brick-and-mortar and rely on a fair way to get their information out to lots of people. Google makes that possible - for free!

Because they kinda caught the opportunity? If Google didn't, someone else would.

> If Google isn't bringing anything to the table, how come they are so dominant and raking in so much money? Why couldn't Yahoo compete?

> But Google has been one of the biggest blessings ever for small businesses and individual founders trying to make a living.

Please note that competition in search market is different from providing small businesses with advertising opportunities. The "blessings" came from their position being the dominant search provider, not from their being Google.

> If Google didn't, someone else would. And where are they? The opportunity is always there and always has been for any tech company willing to rise to the challenge.

> Please note that competition in search market is different from providing small businesses with advertising opportunities.

Search and advertising has the same function: Reaching out to your public. If we look at the humane side instead of the business side, Google helps individuals with a message get a voice and reach out to the world in a way that would be impossible before. Only social media can compete in this, but they are much more heavily censored and suffer much worse discoverability.

I mean, your argument could be applied to any business or anybody who does anything. But the ground truth is that Google did it and kept doing it right for many years. Another dominant actor might have decided to do things other ways, such as maybe letting local business boards decide who gets to appear in online search.