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by olyjohn 1202 days ago
Why sell 20 $20k cars that make $2k in profit each ($40k profit), when you can sell one $80k car that makes $40k in profit? That's the reason they're all ditching budget cars. The thing is that the budget cars aren't actually gone, they've put 2 inches of lift on them, jacked up the price, and then called them crossovers.
1 comments

Yep, plus the shift to selling lower volume but higher profit products is accelerated when you have supply chain constraints preventing you from pumping out units in high volume.
Once the supply chain restrictions ease, you’ll probably see the car manufactures start to realize that they make more money if they get 2000 in profit on a $20,000 car then if their competitor gets that profit.