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by tsgagnon
1213 days ago
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That really only applies to "we have to launch it next week". It can potentially apply to any project with a fixed budget, whether that's internal or external. And time is money, sometimes quite literally if you are working in the agency world. Customers will choose a project with a $50k budget versus a $80k budget even if smaller budget will be significantly worse, as long as it meets one of their basic needs (or even if it doesn't, if that's all the budget they have to work with). |
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