[apwheele]

I found it resonated (although agree the title is click-baity, they just talk about their own experiences in multiple orgs).

It is hard to do good data work. Offhand it takes some combination of:

- business understanding and goals (that don't themselves come directly from data)

- using data to effectively orient those goals to the best opportunities

- using data to measure whether you are successful or not

Part of that can involve meta goals -- our data is not sufficient now to meet bullet 2, so we need to start doing something different to measure it.

I find many people in these roles act like they are just human machines producing reports. You really need to take agency in many situations IMO, and direct higher ups to look at data in the right way. If you just wait to be told what report to produce, it will not go well.