[throwaway64643]

What men hate is excessive, badly done makeup. Most men would prefer the 'natural looking', which is actually makeup, but well done. People wouldn't notice a good makeup, but a bad one they will remember. Most men wouldn't love no makeup.

[theshrike79]

This is the same issue as with plastic surgery. What people don't want is overdone and/or bad plastic surgery.

Very few people notice the good ones and just think it's natural.