[sunchild]

It's not about engineers vs. "Hollywood". I'm not even sure what either of those categories are, and I doubt the people who fall into those categories could agree who belongs in them and who doesn't. Also, the distinction is completely meaningless when you consider that many of the labor interests behind the "Hollywood" position are scientists and engineers who do the logistical grunt work of the on-screen magic.

Lose that false dichotomy and the rest of your post stands on its own: we won't win if we give up.

[beatle]

You need to convince millions of people not to watch Dark knight Rising, Transformers, Harry Potter, Star Wars, Twilight, Mission Impossible, and hundreds of other blockbusters and TV Shows, every year.

Then, the hardest part, you need to come up with something that is Waaaaaaaaaayyyy waayyyyy better than all those movies and TV shows combined -- and do it every single day.

Then, you'll kill Hollywood.