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by danrl
1204 days ago
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there are tons of these videos on all kinds of topics. Unfortunately, without a captivating thumbnail view counts are extremely low and click through rate is laughable. Yet some creators refuse to A/B test crafted thumbnails that have often nothing to do with the video but drive views. Similarly, I keep my videos short and concise as I see viewer time as at least as valuable as mine and so do plenty of other creators. Unfortunately, viewers don’t appreciate this en mass. My sad conclusion is that people don’t value their time high enough to immediately leave a video that is wasting their time or, as so often, has almost nothing to do with the title or thumbnail. People forget why they clicked on a video within seconds of watching it. Source: I am a creator myself, releasing a mew video every Friday. I have read the engagement guides from YouTube and other creators and decided to not take part in this landgrab for viewer time. People have more important things in their life than my videos and I should be mindful of how I use their time. |
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