[makeitdouble]

Sure, the not so early days were rough, everybody and their dog could run a self hosted email server, a lot of us actually did, and the spammer jumped on the bandwagon x1000.

But trying to solve these kind of situation with marketplaces only solve them monkey paw style. Marketplaces are for discoverability and supply and demand issues. Fundamentally I don’t want my personal communication to be supply and demand regulated. Instead I want strong enough penalties on entities that flood my inbox.

As you point out spam filters help a lot, but to me regulation was the biggest move: having a one click link to unsubscribe from ads and companies actually respect it reduced my inbox manyfold. Businesses I actually have transactions with were the hardest to filter out, and finally some progress was made in that front.

In general I feel believing marketplace are more than financial systems only leads disappointment. AppStores are the poster child marketplaces, and they’re sure full of scam and predatory content. Online ads are also marketplaces, facebook made user feeds a marketplace etc.

[ethbr0]

In my thinking, I probably should have said cooperative instead of marketplace -- a place where all parties have equal access and there's no tax to a third party.

App stores, ad markets (as they exist today, namely Google/Facebook/Amazon), and Facebook user feeds are all beholden-to and -enrich a single operating party. And specifically, an operating party that also competes with many of the offerings in their own "marketplaces". That makes them owned platforms in my book.

That sets up some screwy incentives (e.g. caring about volume over quality, self-preferencing) that substantially degrade the entire experience for buyers/users.

To the email case though, the problem with penalties is that they require a centralized manager. Which is how you get back to Gmail being a de facto standards body. Ugh.

We could always have done net-zero charging on email fees, that I think would have solved the accessibility issues. $0.05 paid to send an email -- $0.05 earned on receipt of an email.