[ctwk]

I agree that the question is limiting, but not necessarily wrong. By creating a new form of entertainment, one can take over a portion of Hollywood's revenue pie and that in a way will create havoc for Hollywood, but not necessarily killing Hollywood since there will be bound to be people who likes Hollywood productions (especially since Hollywood has the finance to fund multi-million dollar productions in a whim).

What Hollywood fails to do is to listen to the voices of common people like me and you. Over and over again, Hollywood has produced films that fail to deliver and blame it on piracy. The point is that there will still be people who wants to reward quality content (or at least this is what I believe) and there needs to be a way for current technology to show this. We need to create a technical platform to reward quality content and show Hollywood the light! I have proposed a startup idea somewhere on this page on how to do this, as well as a way to entertain people like you and me. I would love to hear your input =).

[_delirium]

> By creating a new form of entertainment, one can take over a portion of Hollywood's revenue pie

That's what the videogame industry has done, isn't it? Their total revenue is now actually larger than Hollywood's. It's not clear it's greatly harmed Hollywood, though; it's possible people are just choosing to spend more total money on entertainment, rather than videogame spending displacing film spending.

It's possible some future form of entertainment will compete in a sense that's more directly a substitute for Hollywood's entertainment, but it's not clear to me that that'd necessarily be the case, unless it were literally a substitute in the sense of just being an alternative financing/distribution mechanism for standard films.

[jeffool]

The "video games are bigger than Hollywood" claims are at best wrong, and actually bullshit. Those claims are made from comparing the entirety of the Games Industry to the US box office, which is only Hollywood's first pass at profit making.

Consider second run theaters, on demand and rental, physical purchase, digital purchase, broadcast rights, and THEN consider licensing for clothing, toys, and everything else.

Games are nowhere near the size of Hollywood. They just don't bother correcting people who make those claims.

[ctwk]

The video game industry is indeed bigger than Hollywood but that doesn't mean that it cannot become any bigger to harm Hollywood. As long as the content is engaging and fun for viewers, it will eventually eat into Hollywood's revenue pie.

I believe that currently, in order to "kill" Hollywood, the first step is to shrink the role of the middlemen by enabling content creators to distribute and market their content effectively online. In fact, the internet has provided a great way to do just that (it is the perfect distribution and marketing channel)! All of us are constantly sharing and reproducing the content and this helps expose users with all sorts of content. Now if there is a startup which focuses on "following" and "chasing" the content and sell products related to the content itself, I believe that many users will buy the products that interest them. For instance, when we watch "Mission Impossible" we may be interested in the music tracks, the movie DVD, the clothes that the characters are wearing, toys & merchandises etc. If more products are being sold, this is a reflection of the quality of the content itself. Product companies would then want to sponsor and fund for quality content creators to carry on producing content. Apart from that such a platform may allow more quality content to be placed on Youtube where users are abundant!

The next step is to make content interactive. PG mention "what are people going to do for fun in 20 years instead of what they do now?" and I thought of the notion of having the viewers of the content to dictate the direction of the show and making the content engaging that it makes me feel like I am part of it. Currently in many games (esp rpg) I decide the route/path that the character follows and this leads to different game endings. This can be applied to movies as well. A movie can have 4 parts and after each part, the movie may request me to buy a certain choice (eg. the character has 3 roads to choose, which do you choose and this will dictate the progression of the story) or product (there are 3 guns to choose, buy 1 from your local store lol! and key in product keycode or something). This can tie in very well with the idea on paragraph 1 where product companies can help sponsor for the video production.

What do you think about these ideas? I am working on idea 1 and I would be keen for some feedback and would love for people to contribute to this startup. Hit me up!

[mcartyem]

How do you know users will want to buy products they see in movies?

How can you make content producers make content interactive?

How can I one get in touch with you?

[ctwk]

email me at [e-mail]

[jfno67]

It's not the amount of money spent, it's the time available. They probably fear far much the time spent in Facebook, casual web games, youTube, etc... Those are only starting and they see what it means for revenue in the future.

[jamesgatz]

Films aren't entertainment. Films are stories, and stories are primal.

Farmville is entertainment. Memes are entertainment. Entertainment is distraction.

Trying to fight stories with entertainment is a losing battle. There's a reason that despite terrible profit margins (4-9%) six studios have had a lock down on narrative filmmaking for nearly a century. It's an incredibly stable industry, and the stories of its death have been greatly exaggerated.

Of course, maybe I'm wrong. Maybe if you conjure up the right form of short-term brain crack, you'll be able to "destroy hollywood." If you really think that the secret to sniping the Big Six is building a better, faster Nyan Cat, well then . . . be my guest.

[jamesgatz]

I'm not sure if this thread is dead at this point, but I want to put forward my suggestion to founders. What you should really be trying to to do, is found a new AIP or New World Pictures. http://en.wikipedia.org/wiki/Roger_Corman#.22The_Corman_Film...

You want to create a place dedicated to locating and attracting young talent (directors, writers, actors, and producers) that's capable of producing high volumes of low cost product. You want to design a golden era Hollywood studio for the modern age.

This studio would have two main components. Production and distribution. The production side is essentially a no brainer. You grow a pool of talent, and you keep that talent working 8 days a week, producing a diverse slate of low cost filmed entertainment on an aggressive schedule. Ideally, pictures would take 12 days to shoot, and would have budgets in the thousands instead of the millions. You'd be producing so many stories, that you could afford to make them highly specialized in their appeal - you wouldn't have to generate "four quad" films, you could instead afford to cater to smaller audiences but satisfy those smaller audiences more completely. People have tuned off Hollywood films in the last decade because those films have become too focused on mass market appeal - in having "something for everyone" they have instead produced stories with something for no one. The idea of our hypothetical studio is to reverse that trend. Tell stories that only appeal to select audiences, but REALLY appeal to those audiences.

This leads to the second half of our hypothetical studio (and frankly, being a filmmaker and not a businessman, the half that I have less competence with): distribution. This would in fact be the more critical and difficult component of the company to build, because it would be the side dedicated to identifying, locating, and reaching those smaller, more specialized audiences. Our creative talent - the writers, directors and actors - tells the stories, and our distribution team gets those stories in front of the right audiences. It wouldn't take long for a deep and sustaining feedback loop to develop between the two halves of our studio - close communication with our audiences would give the creators more guidance in learning what works and what doesn't on screen, leading to better stories which would grow a more dedicated audience or fan base. In their own ways, this is what Kevin Smith and Joss Whedon have done by reaching out to and learning from their fan bases.

The hypothetical studio I've outlined is exactly what golden age studios did to great effect before theater ownership became a losing battle and the star system began to crumble. In the modern era, we have the advantage of dramatically lowered distribution costs - a computer in every home - but the disadvantage of a greater signal to noise ratio. But this system - small studios producing a high volume of targeted stories at low cost - has proved repeatable and profitable. You could make the argument that Corman, with AIP and New World Pictures, saved Hollywood filmmaking during the New Hollywood period by using exactly the system I've outlined above to locate and nurture new talent while maintaining a high profitability.

So anyways. That's what I think. We shouldn't be focused on producing a new form of entertainment. As consumers, we don't really need or want a new medium; the bump and decline of 3D sales has proved this, I think. Novelty only carries you so far. What is needed is instead a more economically savvy model, focused on generating stories geared towards smaller audiences that will embrace those stories more passionately. We need a studio that will take as it's battle cry "We'd rather be nine people's favorite thing than 100 people's ninth favorite thing." (http://www.youtube.com/watch?v=rAFo3kONbdE) You need a new Roger Corman. I am, of course, always available for the job.