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Indie movies have itunes too. Still, just getting your game in the app store or your music or movie in itunes, doesn't mean it will sell well. Angry birds cost over $100,000[1] to make and those Modern Warfare games cost tens of millions of dollars market and produce. The big budget production typically dominate mind share in these markets.

[1] http://mobilewebgo.com/how-did-angry-birds-become-blockbuste...