Ads shown were up 21% last quarter on minimal user growth to make up for cost per ad going down 17% according to earnings report. Facebook is absolutely shoving as much ads in as they can at this point.
Interesting that cost per ad went down. I wonder what happened to the click-through-rate as users had so many more ads shoved in their faces.
It's possible that ads are now cheaper, but also less effective. I only ever did pay per click because impressions mean nothing to a startup that no one has ever heard of. But it was always hard to break out of the default settings that were pay per impression.
It's possible that ads are now cheaper, but also less effective. I only ever did pay per click because impressions mean nothing to a startup that no one has ever heard of. But it was always hard to break out of the default settings that were pay per impression.