[elefantastisch]

Great.

What I really want is mandatory opt-in to be able to contact me.

Unknown numbers get to send a single standard length SMS, carrier embeds the full legal name and, for businesses, legally registered mailing address, and I can choose whether to accept. If I don't, no other contact from that number is connected to my phone. Ever.

I can also report the message as unsolicited and every company's unsolicited contact stats are made available to regulators.

[hgsgm]

That's already the law (except for politicians), which is why this article is about a rule change to the kind of consents that are valid.