[adriana_tica]

Have you noticed that 𝘸𝘦 𝘤𝘭𝘪𝘤𝘬 𝘭𝘦𝘴𝘴 𝘢𝘯𝘥 𝘭𝘦𝘴𝘴? It happens everywhere: in Google searches and on social media platforms.

With AI search gaining rapid ground, we're going to click even less.

In yesterday's edition of 𝘐𝘥𝘦𝘢𝘴 𝘵𝘰 𝘗𝘰𝘸𝘦𝘳 𝘠𝘰𝘶𝘳 𝘍𝘶𝘵𝘶𝘳𝘦, I examined the implications of a zero-click world for marketers: what happens to the "old" metrics we used to rely on and where will most of the marketing efforts and budgets go in the near future?

The TL;DR of it: 𝘄𝗲 𝘁𝗼𝗶𝗹 𝗵𝗮𝗿𝗱𝗲𝗿 𝘁𝗵𝗮𝗻 𝗲𝘃𝗲𝗿 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗳𝗶𝗰𝗸𝗹𝗲 𝗼𝗳 𝗮𝗹𝗹 𝘁𝘆𝗽𝗲𝘀 𝗼𝗳 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 — 𝗮𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻.