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by avs733
1216 days ago
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The BMJ is a very real and serious. This article is from the “Christmas Issue” which is a little different…obviously. It is meant to be lighthearted and tongue in cheek - but no less serious of science. It often exists as a form of satirical critique of bad habits of science and science communication. There are flaws in that model though that have been noted. Prime among them is that nothing clearly identifies an article as from the Christmas issue online, and even if it did that may not carry any meaning for a reader unfamiliar with the journal. https://www.bmj.com/about-bmj/resources-authors/article-type... |
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