[resnamen]

I count three ads above the fold. I believe the results below those top ads are still search results, just presented in different modalities.

[ryanwaggoner]

Regardless of whether the product search stuff counts as an ad or not, the six items on the right definitely do.

[Skroob]

The three in the center are in a box that says "Ads". I think they count. And all six down the right side count too. Targeted ads are still ads, even if they're relevant.