[disport]

From my perspective as a user, maybe someone who would visit your domain, I’m indifferent to the specific TLD used. You might be able to compose a clever word that grabs my attention, which I’ve seen a lot from .ly domains.

However, from an email marketing perspective, TLDs are not interchangeable. Some TLDs (think .xyz) see a lot of abuse, tanking the reputation and deliverability for good actors using them too.

So my advice is to stick with TLDs that most good actors are using (.com, .io), giving you better baseline deliverability, because email marketing remains incredibly valuable for growth.

[robmusial]

As a personal user of .xyz I couldn't agree more. People often get a chuckle at my web/email address when I give it out. Sometimes I have to repeat it because (especially non technical) people aren't expecting it to end in .xyz but often it works to my advantage. The repetition and uniqueness makes it memorable. Also .xyz is generic enough to be used for business and for personal sites. It's also not a ccTLD so I don't have to worry about registration restrictions.

But... Even with using a correctly configured major provider to deliver my mail, it gets sent to spam all the time. Which for personal email, fine. Most of my recipients know to check spam, and mark me as safe. But I know of at least one destination that flat out rejects my mail and if I were a business that'd be nightmare. Also on the web front a lot of proxy and filter providers just block .xyz all together.

When I purchased it I hoped Alphabet having abc.xyz would've helped with .xyz's reputation, but it hasn't. Oh well. Mine is for personal use so I'm willing to tolerate it. Businesses be warned though.

[triyambakam]

My company uses xyz for staging and one of my colleagues couldn't figure out why he couldn't get the app working locally (some local services reach out to staging) and we found his ISP was blocking xyz

[dhosek]

The problem with .xyz is that it’s so cheap, it’s a common choice for spammers/scammers to the point where wikipedia has a blanket ban on links to any .xyz domains unless explicitly whitelisted, even on a user’s personal page.

[ryan29]

It may make sense to put bulk email on a completely separate domain anyway, so then you could do something like:

    example.tech
    exampletech.com

That has it's own downsides if it confuses your users, but most email clients barely show sender addresses any more, so a lot of users may not even realize you're emailing from a different domain than you use for your website.

[eastbound]

Doing support, if customer has subscribed for example.com, we will not associate support requests from @example.tech as legitimate…