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by mikejarema 1206 days ago
The announcement says it'll be renamed to "Red's First Flight" and be re-listed "pending further review".

I wonder if this is simply a rebranding so that the original no longer appears for "Angry Birds" searches in the app store. Namely that subsequent versions make more $ per install, and having the original at a low price point is cannibalizing sales of the newer more profitable titles.

1 comments

Then why only do that on iOS, and completely remove it from Android? The Play Store also supports renaming listings...
Think “scummy anti-SEO practices”. It’s so that when people search their Purchased Apps index for Angry Birds, having not recently installed it, the older flat-price no-IAP version isn’t shown in the results, and they’ll be more likely to install an IAP version instead. (iOS lets you install apps you’ve installed previously, even if they’re delisted.)
> why only do that on iOS

Higher-margin market, which means hope for up-selling.