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by yashap
1210 days ago
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Depends on the company. When I worked for a larger company with a pretty mature product, this was true - deadlines were internal and arbitrary. It also helped that the product was more of a “nice to have” for our customers than “absolutely crucial” - they didn’t truly NEED anything it did (it was software to make social media marketing more efficient). But I’m now at a smaller Enterprise SaaS startup, where the product is absolutely crucial to the customer’s work (core operational software for public transportation agencies). The reality is that the product isn’t yet mature enough to close big sales without making sales commits. I dislike sales commits, but we’d legitimately lose every big RFP unless we commit to adding the ~2-5 features they really, truly need that we don’t yet have. And sales commits come with real, external due dates, that you need to be able to meet if you don’t want to piss off your customers. You need to be able to say “yeah, we can build X by date Y”, and then actually deliver on that. |
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