[soiler]

If the fine is less than the profit of committing the crime, then it is now de facto legal, taxed profit. There is no incentive not to continue committing the crime.

Perhaps $5mm is a valid fine on top of repaying the illegal profits. But on its own? It is an endorsement.

[xupybd]

I don't know if they made additional profits from this. I think they hid their holdings to prevent bad press for the LDS church. Not to give them a market advantage. This appears to me to be a slap on the wrist saying "don't do that".

[soiler]

Fair enough, if they in fact didn't gain any money from their illegal actions then the fine is less problematic.