[iKevinShah]

Isn't it lovely, just when OS vendors (at least iOS) finally decide to tighten their privacy controls to avoid ad-revenue-based companies to track more and more, a new and more subtle form of advertising comes up.

It would be very difficult for people to differentiate what's an ad and what's not. At least google and likes showed "Ad" or "Sponsored'. Will AI do it?

[oxfordmale]

It will be a game of cat and mouse between the search companies and the regulators. I am sure it needs to be "clear" it is an advertisement. However, this can be done in several ways, some too subtle for the regulator's taste.