[mey]

Ultimately Google is making a stand for user of it's search (Who they make money off of) by providing what the user wants. Which is easier and quicker access to information.

If your primary business model is free content, ad supported, and rely on google as your search engine, you don't have much of a choice.

Right or wrong, your business model is Google dependent, and you are held hostage. If you don't like that, it's time to find another business model.

(Google being a monopoly is another issue, but no search engine is required to carry your content for discovery (yet, who knows what congress will throw at the wall next year))

[TomGullen]

Agree completely! A lot of people who run sites seem to think Google should be serving them and they are victims of unfair algorithms. Google is actually serving the people who search.