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by nopenotthat 1207 days ago
That is literally pronounced “boleevud”. Can you guess why?

"Bollywood" was invented & popularized in Bombay-based film trade journals in the 1960s & 1970s. It was an explicit reference *by the Indian film industry there to Hollywood. It was additionally a play on “Tollywood" for the Tollygunge-based cinema of West Bengal, which had been called that since the 30s.