[tzs]

> Note: In Europe, the advertised price always includes the related taxes

How does that work for prices in broadcast ads that reach multiple countries? VAT can vary from country to country so which country's VAT rate do you use in the ad?

[troad]

There really isn't a lot of multi-country advertising in Europe. You're going to run into bigger problems than showing correct VAT rates - language being probably the most obvious one, but also different regulatory requirements for things like mandatory warnings, watershed rules, etc.

In practice, advertising is always going to need to be adapted for every European market.