The more I hear about 'popular creators' or 'influencers' the more it seems like a popular career for people with character flaws that can't be easily hidden in face-to-face business environments.
I checked about half a dozen articles about this incident and none of them say the extortionist (Christopher Brady) was any sort of 'creator' or influencer. I can't find any reference to his name anywhere that describes him as any sort of content creator. I believe that claim is mistaken.