[kodah]

Those things aren't mutually exclusive imo. You can be helpful and extractive. A good example is implementing automation that replaces a job and not advocating for retraining for the people impacted or implementing procedures that encourage human oversight. Another is creating targeted tracking systems. Advertisements are generally viewed as a positive for the business world and a net negative for humanity. Working on the more inane parts of these systems doesn't make you less culpable.