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by danielsoneg
5260 days ago
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I think it's worth bringing up a factor mentioned here a while ago - Piracy serves as a useful market signal. The fact that people are pirating content means there's demand - if they're pirating it, but nobody's paying for it, that means the rights holders are creating a product people want, but the price & delivery mechanism aren't right yet. That's an awful lot better information than just that people aren't buying something - and I'd argue it's one of the signals that got the record industry to actually start taking DRM-free music sales seriously. Obviously it's not a great signal on price - piracy's always going to have the lowest price - but knowing there's demand means you can start to adjust your strategy to try to capture some genuinely lost sales. |
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Free is magic. It's place on the supply/demand curve is far away from "one cent."
That said, I think that in general you are right. We just need more publishers to get brave and try experimenting with pennies-on-the-dollar sales and other stuff.