[aptimpropriety]

Is there any data on how many actual potential donors did a sample as a result of this campaign? The 7000+ reblogs is a very impressive number - but I'd bet nowhere near all 7000 went through the process. Would those 7000 reblogs even result in 7000 potential donors?

It could provide an interesting perspective on this hot topic of 'painless activism'. While getting tested is pretty easy, there are still plenty of points of process attrition for those to drop out (or not get started).

[superamit]

It's tough to know the exact number, especially since the numbers from the drives are delayed by several weeks and some of the drives we held weren't "tagged" for me, but from what's come in so far, and the drives we ran in India, we should have registered about 10,000 people.

I haven't been able to get a number of the individuals who sent in for swab kits as a result of our efforts, so I'm not including those numbers. But I'm hopeful that with all the posts online + press (CNN, NPR, Wired, BBC, GOOD, tech blogs, etc.) that those numbers add up to something significant as well.

[nbauman]

The funnel has to start wide somewhere.