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As a former Amazonian who has worked on vat, compliance, taxes, product compliance etc, I can tell you, really from an unbiased perspective that Amazon is doing everything they can to terminate the bad actors. This includes the fake reviews etc. Lets say you have a charger for iphones, you cant have text for the ASIN saying for iphone, it will get delisted immediatelly, you have to say "compatible with iphone" and such. The main weakness is how products are created, the catalogue principle, this allows some to fly under the radar for a bit sometimes.
And Amazon will not immediatelly shut down a whole sellers account, but rather target ASINs one by one.
The best way for a buyer to deal with this is to leave a sellers(not product) review and ask for a refund, you will always get the refund, Amazon always pushes liability to the sellers in order to protect the brand image and to not be exploitable.
Once theres enough of reviews and refunds, the sellers will get shut down and the funds will be held on hold, just like a banl does for credit card processors.
The cost to do business on amazon with fakes repeatedly(need new companies every time etc) is quite high, if not prohibitivelly high.
Do not suck it up, do the 2 things mentioned to keep the place tidy. |
Customers try really hard to report stuff like this and Amazon actively thwarts them.
It’s insane to say that Amazon is trying really hard to prevent fraud. Maybe some types of fraud, sure. But so much of the customers-facing fraud is actively supported by Amazon, like Amazon puts actual active effort into preventing customers from reporting it!