[aycangulez]

I strongly believe that the following excerpt from the article directly applies to any line of work including software development:

"I don’t know if an artist can last by meeting the current public taste, the taste from the last quarterly report. I don’t think you can last by following demographics and carefully meeting expectations. I don’t know many lasting works of art that are condescending or deliberately stupid or were created as content.

Don’t tell me I’m a brand. I’m famous and people recognize me, but I can’t look in the mirror and see my brand identity.

Keep talking about brands and you know what you’ll get? Bad clothes. Bad hair. Bad books. Bad movies. And bad records. And bankrupt businesses. Rides that were fun for a year with no employee loyalty but everyone got rich fucking you. Who wants that? The answer is purity. We can afford it. Let’s go find it again while we can."