[distcs]

Why impose the "embedded systems" space requirement on the OP? The OP does not work in embedded systems space. So it is not relevant to this article. The OP is telling us what they would do, not what you should do and definitely not what embedded systems startups should do.

[steveklabnik]

(Not your parent but how I read it.)

It's not imposing a space requirement. It's a reminder that these generalizations have limitations. The OP isn't in the embedded space, but they do say "a startup" not "a web startup." There are embedded startups.