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I definitely agree that taking a systematic approach to data collection and usage is incredibly important. However, I think it is impossible to simply dismiss the ways that modern machine learning has revolutionized the way we understand and interact with data. There is no question that rigorous survey design and experimental design theories still have merit and should be taken into account, but I think machine learning has allowed us to delve deeper into data analysis and uncover patterns and insights that would not be possible without its advancements.