[dkarl]

If you want owners to understand that it's a serious safety issue, the word "recall" won't help. Most recalls are for minor, non-safety-related issues. My car has had a few recalls, and none were urgent, just things that got replaced for free the next time I brought my car in for service.

"Critical safety defect" would be better.

[nikau]

Then they weren't recalls, they were TSBs