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by the_gastropod 1226 days ago
Yea, I get your point. I think part of the problem is many people first hear about "Zero Waste" from some corporation marketing their product/service as zero-waste. The term has been in-use environmentalists since the late 90's, and was really popularized by Bea Johnson's book "Zero Waste Home" in the 2000's. It's a bit of a bummer it's been coopted by the likes of Unilever and Proctor and Gamble as a way to green-wash and make money.