[gretch]

I don't think it's pedantry, I think it's misleading to non-technical consumers, the ones that can't easily differentiate a true fact of your product and an aspirational goal.

The damage is that when they find out 'the truth' they're gonna become cynical and jaded, and they'll be forever turned off to the cause that you so dearly care about. You can already see it in the rest of these comments.