[wkat4242]

The customers that buy Apple don't flinch at 40 bucks for a cable, no.

There's a reason that Apple is not that big in lower income countries like here in Spain.

[mplewis]

Please point me to the iPhone cables you're buying.

[smoldesu]

Here's Apple's own; 40 smackaroos for USB 2.0 (eg 2002-era) transfer speed: https://www.apple.com/shop/product/HN5S2ZM/A/native-union-ni...

The future, everyone!

God forbid you buy one of those "cheaper" $20 rubber cables and live in a house with pets. No joke, I have went through more than a half dozen of those cables from regular wear-and-tear.

[kemayo]

I wouldn't call that "Apple's own" cable. That's a third-party cable that they sell in their store, and is notably more expensive than their own officially-branded cables.

(That said, I do agree that their branded cables are generally overpriced for their level of durability.)