[mblevin]

The other issue is also does "organizing the world's information" fit as the right mission for the company? Company missions change over time.

Larry Page said almost 10 years ago (!!!) that Google's mission probably needed to be updated. That's a long time to be lost in the wilderness.

https://www.theguardian.com/technology/2014/nov/03/larry-pag...

[davemp]

Sure Google is a lot more than search at this point, so it's not the right mission. Though, I would say "organizing the world's information" is at least one of the right missions for the company.

[mblevin]

Funny enough - Satya Nadella introduced a new mission statement at Microsoft shortly after he became CEO[1].

It's pretty anodyne, but by design - it's a way to push the company towards different ways of operating by creating a pretext to say "X project is part of the new mission and here's why" from a top-down perspective.

1. https://www.geekwire.com/2015/exclusive-satya-nadella-reveal...

[JohnFen]

The mission statement in "To “empower every person and every organization on the planet to achieve more.”"

Which is not just anodyne, it's generic to the point of meaninglessness.

[amf12]

Those are just fancy words for "improve productivity for businesses and users", which is not that generic.

[JohnFen]

It sounds pretty generic for me. I mean, Google sells productivity tools and services. "Improving productivity" is just table stakes, not something that's a useful mission statement. Vague or overly broad mission statements are pretty much the same as no mission statement at all.