[bsenftner]

Of course hip hop does not embrace selling out, it condemns the culture using "sell out" as a weapon against artists.

As Randall Kennedy writes in Sellout: ‘The Politics of Racial Betrayal‘, ‘When used in a racial context among African Americans, “sellout” is a disparaging term that refers to blacks who knowingly or with gross negligence act against the interest of blacks as a whole’ (2008: 5). For rap artists, commercial success or brand partnerships are not necessarily subject to accusations of selling out, as long as artists don’t use their newfound wealth to abandon the communities that nurtured them. https://www.thestateofthearts.co.uk/features/the-story-of-se...