Yep, one of the Walmart heirs is big into biking and they have apparently sunk a whole lot of money into trails and amenities in NW Arkansas.
There are some other good things happening here and there in that area, like Fayetteville getting rid of arbitrary, expensive, parking requirements: https://www.youtube.com/watch?v=vUhOFUQDLQk
There are some other good things happening here and there in that area, like Fayetteville getting rid of arbitrary, expensive, parking requirements: https://www.youtube.com/watch?v=vUhOFUQDLQk