[andonisus]

I see it like this: it is my work. It is my name that goes on the CR, on the commit, on the documentation, etc. Why shouldn’t I take as much pride and genuinely care about it as much as I can? At the end of it all, it is my effort, and I will give he best effort I can.

I know I’m speaking about effort, and you’re speaking about becoming emotionally invested, but the latter is a natural manifestation of of the former; the emotional investment arises because of the effort I put forth.

[JohnFen]

You can be invested in your work, in your professionalism, and in the people you get to know. All of those things are very different from being emotionally invested in the company itself.