[ryanblakeley]

What's the difference between caring and affecting behavior? If people cancel their subscriptions after a major outage, wouldn't it be reasonable to interpret that some of them cared about performance and reliability?

I know I care. If I pay for something and it sucks, I stop paying for it because it's not up to my expectations.

[jedberg]

I wrote it poorly and can't edit now, but what I meant was they cancelled 3-6 months down the line at a higher rate than those that didn't experience the outage.

So they didn't cancel right after, but it does appear to affect their overall view of the service.

[JohnFen]

I think people do care about these things, but they don't always know what it is, precisely, they're caring about. They just know that the thing they have is disappointing.

[bombcar]

The problem for the company is the people just silently leave. They don’t cry they don’t complain they just go away.

That’s what kills companies.