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by britch 1219 days ago
I mean this as a genuine question-- what new successful projects have Amazon or Apple produced since 2015?

I'm not a defender of Google, but my sense has always been that tech generally slowed around that time. Would like to know if I'm missing something

5 comments

With Apple, definitely Apple Watch, they also leaned into Apple specific services with lots of success. Apple TV+ started a little shaky but its growing at a good clip. The new Apple TV's have been pretty successful.

Apple also shipped the M series chips, revitalized the Mac line as a result, and been giving proper attention to the iPad, finally.

Amazon has been innovating in logistics and Alexa is (was?) a genuine innovation when it came out. I think, ironically, AWS lacks a lot of innovation to pivot to more user friendliness and understand-ability, but its its still growing strong.

Google has been more flatfooted by comparison, with more product closures than successful projects, period, let alone hits.

And Apple AirPods, launched in 2016 and now a $20B business.
Your second point is probably right, but in Apple's defense, they launched:

Apple M1 Apple Watch Airpods Their streaming service

Amazon ads - from 0 to a multi tens of billion $ business at probably a 80% margin. The reason your Amazon results are probably awful today is precisely this.

Amazon also has a more decent content strategy (eg why they bid on the NFL rights) than both Apple and Google.

M1/M2 chips

Moving to a completely different architecture is a big deal, launching their own architecture is an even bigger one. I am astonished at how readily it was accepted, how well it seems to have delivered (I don't own any of their newer products yet), and how smooth the transition seems to have been for OS users and software vendors.

It's a huge deal, far more interesting than individual products like the watch or earbuds (successful though those are, they're not paradigm shifts).

AWS has added hundreds of products - they even arguably have a better hosted Kubernetes than Google Cloud does. I suspect AWS Aurora alone makes hundreds of millions of dollars a year as well.