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by maccard
1226 days ago
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> I'd say that over 99.999% of the people who saw that message, created memes about it, etc.. did not have a corporate credit card and the power to use it at their discretion. If you want money from corps, THOSE are the guys you need to find and ask money from. So he should be cold emailing netflix, airbnb, linkedin purchasing managers? |
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First is capital campaigns. A capital campaign is a campaign to raise a large amount of money towards a goal. E.g. “we need 3 million dollars by the end of the year for our building renovations.” Having a concrete target is more motivating that just asking for “whatever you can give” to “keep the lights on.”
Second is cultivating relationships with (large) individual donors. It makes sense to track people who have donated to you, send them thank you cards, and take the biggest donors out to lunch. Then when you need money and you’re running your capital campaign, you can ask previous donors for larger contributions. It’s not cold-emailing, because you have a previous relationship with your donors.
Today, open source funding looks more like begging with a sign—sitting in a prominent place and asking for a small amount of money from a lot of people. Nothing wrong with that, you can get enough to eat, but I’d like to see free and open source software try more sustainable and effective strategies.