[schwartzworld]

I think it's much more common to see people in long sleeves with heavy sunblock at the beach than it was 20 years ago.

I think a good barometer is to look at how people dress their kids. I don't remember any kids in my youth wearing sunshirts at camp. And while my mom always sent us with sunblock, it wasnt mandatory. Lots of kids at my kids' camp come well protected from the sun.