[nojs]

I'm interested how you handle suppliers that have usage-based pricing (which I imagine are the norm in the telephony space) if you can't pass this on to the customer. Do you offer your customers an unlimited plan, price it high and just hope they don't use so much that you go backwards?

[telecuda]

Great question. So yes, while our suppliers charge us for usage (and that made us initially think we should too!), our customers didn’t use the product any more or less once it became unlimited.

If you’re solving a problem that a typical customer experiences let’s say 3x per week (perhaps routing an inbound sales lead to a CRM), you could charge per use, or ask “If we made it unlimited, would they use it 5x per day? 10x per day?”

With many SaaS products, usage is self-limited by the customer’s actual need, not by a transaction cost. Same goes with most telephony use cases - a typical user will only make so many calls per day, making it relatively easy to arrive at an unlimited monthly price.

[AnhTho_FR]

I guess it was a question for telecuda, but I've worked 3y for telecommunications groups fresh out of business school and what you describe is pretty much the approach. Sometimes if it's a big group, they might have historical data and can make "informed guesses" but at the end of the day, this is it. And if the unlimited offer isn't viable (business wise), they just sunset it, and usually "grandfather" the offer.