[JeremyNT]

Isn't the idea of this pitch that they're going to design their own laptops now though?

I was under the impression that the extant laptops from this brand are just rebadges (Clevo - like System76).

It's a big leap from slapping custom badges and boot logos on a Clevo to designing something from scratch.

[ahoya]

No they’ve been designing in house for years, this is just their latest.