[tjnaylor]

Nicky Case does really exceptional work in the area of interactive articles. https://ncase.me/trust/ - this is a link to a Game Theory primer called the evolution of trust.

It's just such an excellent example of the potential of interactive articles. And, it did manage to go modestly viral.

She calls them explorable explanations. If someone is going to go to the relatively great effort of making interactive articles, she has linked some articles on the creative process for interactive formats that can really help play to the strengths of the format (or maybe better put as lack of format).