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I’d absurd to see basic research criticized by its lack of showmanship, especially when looking at paywalled secondary reporting on it. Hype isn’t the goal. In fact, hype and showmanship are generally counterproductive with research. That’s why a paper with a title “Compound B associated with low concentration of stuff in mice” turns into “Science says coffee will kill you.” Lack of showmanship and circus is a good thing here.