[bombcar]

Short form wins on ads is the main reason.

If you read one long article you may see three ads.

But each short article could have the same three ads, multiplied by however many short articles you read.

Long term I think the future is going to be more along the line of direct patronage - if I want to write I can say that at $Xk a month from supporters I’ll quit my day job and just make content for everyone.